Our Story

We’re an American original. A taste bud tantalizer. A silver screen sensation. Legendary golden child.  A creamy-filled center icon. A pop culture phenomenon. And a snack cake superstar. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. Our treasured treats have been captivating legions of fans for over a century.  And we’re not stopping there. Here’s to the next 100 years. We’ve got pretty sweet journey in store for you.

1919: CupCake Introduced

The company first opened its business and gained a national audience from its base of operations in Kansas City, Missouri in 1919. The company, known as Continental Baking at the time, wanted to start a line of sweet treats in addition to their popular bread. In 1919 they launched the original Hostess® CupCake which had no squiggle icing or crème filling. Don’t worry, we fixed it!

1930: Twinkies® Introduced

Six years later, Continental Baking wanted to add a line of cakes to sell. This new line of sweet treats became known as Hostess®. And a brand was born.

The ubiquitous snack cake and American icon was thought up by James Alexander Dewar. They originally cost 2 for 5 cents!

1940: Donettes® Introduced

Hostess® Donettes® were launched at a time when Americans wanted inexpensive ways to treat themselves.

1950: SnoBalls® Introduced

Americans made SnoBalls® immensely popular after WWII flour and sugar rationing came to an end.

The Squiggle Introduced

While working in the experimental bakery, D.R. “Doc” Rice was given the task of further developing the existing CupCake. His improvements included filling the CupCakes with the same vanilla crème filling popularized by Twinkies® and adding the signature squiggle to the top in order to distinguish the Hostess® CupCake from other brands.

1960: Suzy Q’s® Introduced

Suzy Q’s® were named after the daughter of Continental Baking Company VP, Cliff Isaacson.

1967: Ding Dongs® Introduced

The name Ding Dongs® is derived from a Hostess television campaign featuring a ringing bell.

1970: HoHos® Introduced

These Swiss-filled chocolate cakes were originally hand-produced by a San Francisco bakery.

Zingers® Introduced

With a name like Zingers®, you might be surprised to know they’re actually pretty sweet. Enjoy Devil’s Food, Raspberry and Vanilla Iced flavors.

1984: Hostess® on the Big Screen

In 1984, Hostess® Brands was featured in the highly acclaimed movie Ghostbusters, where the character Egon Spengler uses Twinkies® to describe a speculated level of psychokinetic energy.

2009: Hostess® on the Big Screen

In the fan-favorite movie, Zombieland, characters happen upon a Hostess® truck filled with Twinkies®

2019: Birthday CupCakes Introduced

Hostess® turns 100! The celebratory CupCake is introduced to commemorate our “Sweetennial.”

STORY
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Let Your Mostess Shine

comment, like, share, or just ogle at all the treats. we get it.

S'more than a feeling, it's a vibe. NEW S’mores Flavored CupCakes are here for a limited time. 🔥🍫😋⁠
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Thank you for making this National Twinkies® Day the tastiest yet! 🥰
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#HostessSnacks #NationalTwinkiesDay #NationalTwinkieDay #Love #Yum #TreatYourself
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Happy National Twinkies®️ Day!! 🥳🎊⁠

Share your celebrations by tagging #NationalTwinkiesDay and @Hostess_Snacks for a chance to be featured on our page! ⁠
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Celebrate with us tomorrow 4.6 National Twinkies Day!
Delicious celebration inspiration
Sweet new merch
Festive GIFs and Stickers
Digital Downloads & More!

Tag @Hostess_Snacks & #NationalTwinkiesDay for a chance to be featured on our page!
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#HostessSnacks #Twinkies #Twinkie #NationalTwinkieDay #Yum #Love #Celebrate
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Join us 4.6 to celebrate National Twinkies®️ Day! ⁠
Search ‘National Twinkies Day’ on GIPHY to add a festive touch to your content. ⁠

Tag us @Hostess_Snacks & #NationalTwinkiesDay for a chance to be featured on our feed! ⁠

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Strawberry shortcake…reimagined. 🍓⁠
How will you celebrate National Twinkies®️ Day this year? ⁠

Share your creations and join us April 6 for the tastiest celebration of the year. Tag @Hostess_Snacks & #NationalTwinkiesDay for a chance to be featured on our page. ⁠
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Sprinkie Twinkies® with a sprinkle surprise! 🥳⁠
🎊 A P R I L F O O L ’S ! 🎊⁠
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What’s your favorite Twinkies® flavor? Screenshot to find out which flavor you should be celebrating with this National Twinkies® Day! 💛⁠

Share on your stories, tag @Hostess_Snacks & #NationalTwinkiesDay for a chance to be featured! ⁠
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Love, joy and Cotton Candy flavored Twinkies®. ⁠
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A-tisket, a-tasket, all my favorite snacks in a basket.
😍 💐⁠
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#Spring #LTO #LimitedEdition #Donettes #Twinkies #CupCakes #Trending #Cake #TreatYourself #Love #MomentsOfJoy #Love #SpringIsHere #Flowers
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It’s not easy being this cool…but someone’s gotta do it! 🤩
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📸 Credit: @NailsWithAshleigh⁠
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Outdoor snacking is in full bloom! 😋 ⁠
Happy Spring! 💐⁠
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They say two is better than one! 🥳 🥳 ⁠
Happy #ChocolateCaramelDay!⁠
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Wishing you a pot o’ Gold(en CupCakes) and all the joy our heart can hold. 😋💛🌈 ⁠
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I scream, you scream, we all scream for…Carrot Cake flavored Donettes® Ice Cream Sandwiches! 🥳⁠

Step 1: Slice 🙌⁠
Step 2: Scoop🍦⁠
Step 3: Sandwich 🙏⁠
Step 4: Enjoy! 😋⁠
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Drop a hand emoji below if this is how you’re spending #NationalNappingDay! 🙋‍♀️🙋⁠
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#CupCakes #Trending #Nap #TreatYourself #Love #MomentsOfJoy #Love #ILoveCupCakes
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