Our Story

We’re an American original. A taste bud tantalizer. A silver screen sensation. Legendary golden child.  A creamy-filled center icon. A pop culture phenomenon. And a snack cake superstar. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. Our treasured treats have been captivating legions of fans for over a century.  And we’re not stopping there. Here’s to the next 100 years. We’ve got pretty sweet journey in store for you.

1919: CupCake Introduced

The company first opened its business and gained a national audience from its base of operations in Kansas City, Missouri in 1919. The company, known as Continental Baking at the time, wanted to start a line of sweet treats in addition to their popular bread. In 1919 they launched the original Hostess® CupCake which had no squiggle icing or crème filling. Don’t worry, we fixed it!

1930: Twinkies® Introduced

Six years later, Continental Baking wanted to add a line of cakes to sell. This new line of sweet treats became known as Hostess®. And a brand was born.

The ubiquitous snack cake and American icon was thought up by James Alexander Dewar. They originally cost 2 for 5 cents!

1940: Donettes® Introduced

Hostess® Donettes® were launched at a time when Americans wanted inexpensive ways to treat themselves.

1950: SnoBalls® Introduced

Americans made SnoBalls® immensely popular after WWII flour and sugar rationing came to an end.

The Squiggle Introduced

While working in the experimental bakery, D.R. “Doc” Rice was given the task of further developing the existing CupCake. His improvements included filling the CupCakes with the same vanilla crème filling popularized by Twinkies® and adding the signature squiggle to the top in order to distinguish the Hostess® CupCake from other brands.

1960: Suzy Q’s® Introduced

Suzy Q’s® were named after the daughter of Continental Baking Company VP, Cliff Isaacson.

1967: Ding Dongs® Introduced

The name Ding Dongs® is derived from a Hostess television campaign featuring a ringing bell.

1970: HoHos® Introduced

These Swiss-filled chocolate cakes were originally hand-produced by a San Francisco bakery.

Zingers® Introduced

With a name like Zingers®, you might be surprised to know they’re actually pretty sweet. Enjoy Devil’s Food, Raspberry and Vanilla Iced flavors.

1984: Hostess® on the Big Screen

In 1984, Hostess® Brands was featured in the highly acclaimed movie Ghostbusters, where the character Egon Spengler uses Twinkies® to describe a speculated level of psychokinetic energy.

2009: Hostess® on the Big Screen

In the fan-favorite movie, Zombieland, characters happen upon a Hostess® truck filled with Twinkies®

2019: Birthday CupCakes Introduced

Hostess® turns 100! The celebratory CupCake is introduced to commemorate our “Sweetennial.”

STORY
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Let Your Mostess Shine

comment, like, share, or just ogle at all the treats. we get it.

Oh yes, they’re scary good.
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What’re you going as? Drop your emoji below! 👇
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#Halloween #HappyHalloween #HalloweenCostume #CostumeIdeas #CostumeInspo #Inspo #DIYCostume #Twinkies #SuzyQs #Emojis #LOL
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Tastes so good they’ll have you howling at the moon. 🌕 🐺⁠
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Not all heroes wear capes. But all heroes eat Hostess CupCakes. 🦸‍♂️ 🧁
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#CupCakes #Superhero #Hero #CupCake #Love #LOL
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What's poppin? Hostess Cr!spy Minis™, duh! Click the link in bio and leave us a review! ❤️
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You’ve been warned. 👀

#RedFlags #RedFlag
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There are 2 types of people in this world…which one are you? Drop a 🤎 for CupCakes, and ♥️ for Donettes.

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Joy is just one hit away. Always stay ready. ❤️

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They say you are what you eat.😋😍 What does your favorite snack pairing say about you? Comment and let us know down below. 👇

#Twinkies #CoffeeCakes #CupCakes #Donettes #YouAreWhatYouEat
#Icons #Iconic #Love #Cake #Snack
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We’re pretty sure this is actual footage of social media going back online.
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We're always here for you. Love, Ding Dongs.
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Giving the gift of life is the ultimate show of heart. In fact, a single blood donation can save lives across the globe. ❤️

At Hostess Brands, LLC we believe in leading with heart and giving back to our local communities. We are proud to partner with the American @RedCross and encourage you to donate blood today. Visit rcblood.org/hostess to find a donation site near you.

#ShowHeart #GiveBlood #HostessBrands #DonateToday #BloodDonor #AmericanRedCross #RedCross #Donor #DonateBlood
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Keys: ✅
Wallet: ✅
Iced Pumpkin CupCakes: ✅

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It's Coffee Cakes-o'clock 😋 ☕ ⏰

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Whats your snack-scope say about you? Comment below. 🌟

#Donettes #Zodiac #WhatsYourSign #Donuts #Horoscope #Joy #GIF #DiscoverPage #Snacks #Yum
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Focus on your kitchen drip and leave the actual baking to us...
🔥🔥🔥 only at shop.HostessCakes.com

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Yes, Gourd!

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Pop-able, snack-able, frame-able 💥

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