Our Story

We’re an American original. A taste bud tantalizer. A silver screen sensation. Legendary golden child.  A creamy-filled center icon. A pop culture phenomenon. And a snack cake superstar. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. Our treasured treats have been captivating legions of fans for over a century.  And we’re not stopping there. Here’s to the next 100 years. We’ve got pretty sweet journey in store for you.

1919: CupCake Introduced

The company first opened its business and gained a national audience from its base of operations in Kansas City, Missouri in 1919. The company, known as Continental Baking at the time, wanted to start a line of sweet treats in addition to their popular bread. In 1919 they launched the original Hostess® CupCake which had no squiggle icing or crème filling. Don’t worry, we fixed it!

1930: Twinkies® Introduced

Six years later, Continental Baking wanted to add a line of cakes to sell. This new line of sweet treats became known as Hostess®. And a brand was born.

The ubiquitous snack cake and American icon was thought up by James Alexander Dewar. They originally cost 2 for 5 cents!

1940: Donettes® Introduced

Hostess® Donettes® were launched at a time when Americans wanted inexpensive ways to treat themselves.

1950: SnoBalls® Introduced

Americans made SnoBalls® immensely popular after WWII flour and sugar rationing came to an end.

The Squiggle Introduced

While working in the experimental bakery, D.R. “Doc” Rice was given the task of further developing the existing CupCake. His improvements included filling the CupCakes with the same vanilla crème filling popularized by Twinkies® and adding the signature squiggle to the top in order to distinguish the Hostess® CupCake from other brands.

1960: Suzy Q’s® Introduced

Suzy Q’s® were named after the daughter of Continental Baking Company VP, Cliff Isaacson.

1967: Ding Dongs® Introduced

The name Ding Dongs® is derived from a Hostess television campaign featuring a ringing bell.

1970: HoHos® Introduced

These Swiss-filled chocolate cakes were originally hand-produced by a San Francisco bakery.

Zingers® Introduced

With a name like Zingers®, you might be surprised to know they’re actually pretty sweet. Enjoy Devil’s Food, Raspberry and Vanilla Iced flavors.

1984: Hostess® on the Big Screen

In 1984, Hostess® Brands was featured in the highly acclaimed movie Ghostbusters, where the character Egon Spengler uses Twinkies® to describe a speculated level of psychokinetic energy.

2009: Hostess® on the Big Screen

In the fan-favorite movie, Zombieland, characters happen upon a Hostess® truck filled with Twinkies®

2019: Birthday CupCakes Introduced

Hostess® turns 100! The celebratory CupCake is introduced to commemorate our “Sweetennial.”

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Let Your Mostess Shine

comment, like, share, or just ogle at all the treats. we get it.

Cyber Monday was meant for snacking while you shop. 🙏 Use the code ‘HSTCYB’ for free shipping on orders of $40+, today only! Link in bio! ⁠
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The cutest winter snack is here and ready to make your winter tasty! ⛄️ Better get these Hot Cocoa Donettes® while you can, cuz they won’t last long! 😋

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It’s the Holiday (CupCake) Season 🎄

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Our eStore is up and running, and full of sweet merch! Use the code ‘HSTBLK’ for 10% off, today only! Link in bio!

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You’re not dreaming. 😉 It’s almost time for dessert!⁠
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Chores? Sounds like something people without Caramel Crunch Donettes would do…

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The PumpkQUEEN of Fall snacking won’t be around much longer. 👑 Better get some while you can!

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Pumpkin Spice really changes people… ⁠
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Need a midday pick-me-up? Caramel Crunch Donettes are comin’ in clutch. 💯⁠
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Cake it up a notch! HoHos® just got better, now with rich créme filling and moister cake. 🤤⁠
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CupCakes: Iced Pumpkin
Vibes: Cozy
Mood: This

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It’s tough, but World Kindness Day is probably the only day we’d encourage you to share your Twinkies. ❤️

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May your Coffee Cakes be delicious, and your name spelled right. ☕️ #CoffeeLovesCompany

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Your wish just came true. 😘⁠
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There’s nothing vanilla about celebrating vanilla cupcake day. 😈
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When you’re looking for a seasonal snack this Fall, be sure to pick Apple Cinnamon Donettes 😍’🍎
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Have a sweet Halloween at home! Don’t forget to share your tricks and treats, by tagging us and #HostessHalloween for a chance to be featured on our Stories! Check back tomorrow! 🎃
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#TwinkieDance just dropped in time for #HalloweenAtHome.🧡 #Duet or it didn’t happen. Follow us on TikTok for more! 👻
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#Spooky #SpookySzn #DanceChallenge #Trend #Trending #Pumpkin
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I'm wrapping up my #takeover by showing you how to use ScaryCakes to make my creepy critters! 👻
Share your celebrations! Tag us & #HostessHalloween for a chance to be featured. 🖤
#HappyHalloween everyone! 🎃
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