Our Story

We’re an American original. A taste bud tantalizer. A silver screen sensation. Legendary golden child.  A creamy-filled center icon. A pop culture phenomenon. And a snack cake superstar. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. Our treasured treats have been captivating legions of fans for over a century.  And we’re not stopping there. Here’s to the next 100 years. We’ve got pretty sweet journey in store for you.

1919: CupCake Introduced

The company first opened its business and gained a national audience from its base of operations in Kansas City, Missouri in 1919. The company, known as Continental Baking at the time, wanted to start a line of sweet treats in addition to their popular bread. In 1919 they launched the original Hostess® CupCake which had no squiggle icing or crème filling. Don’t worry, we fixed it!

1930: Twinkies® Introduced

Six years later, Continental Baking wanted to add a line of cakes to sell. This new line of sweet treats became known as Hostess®. And a brand was born.

The ubiquitous snack cake and American icon was thought up by James Alexander Dewar. They originally cost 2 for 5 cents!

1940: Donettes® Introduced

Hostess® Donettes® were launched at a time when Americans wanted inexpensive ways to treat themselves.

1950: SnoBalls® Introduced

Americans made SnoBalls® immensely popular after WWII flour and sugar rationing came to an end.

The Squiggle Introduced

While working in the experimental bakery, D.R. “Doc” Rice was given the task of further developing the existing CupCake. His improvements included filling the CupCakes with the same vanilla crème filling popularized by Twinkies® and adding the signature squiggle to the top in order to distinguish the Hostess® CupCake from other brands.

1960: Suzy Q’s® Introduced

Suzy Q’s® were named after the daughter of Continental Baking Company VP, Cliff Isaacson.

1967: Ding Dongs® Introduced

The name Ding Dongs® is derived from a Hostess television campaign featuring a ringing bell.

1970: HoHos® Introduced

These Swiss-filled chocolate cakes were originally hand-produced by a San Francisco bakery.

Zingers® Introduced

With a name like Zingers®, you might be surprised to know they’re actually pretty sweet. Enjoy Devil’s Food, Raspberry and Vanilla Iced flavors.

1984: Hostess® on the Big Screen

In 1984, Hostess® Brands was featured in the highly acclaimed movie Ghostbusters, where the character Egon Spengler uses Twinkies® to describe a speculated level of psychokinetic energy.

2009: Hostess® on the Big Screen

In the fan-favorite movie, Zombieland, characters happen upon a Hostess® truck filled with Twinkies®

2019: Birthday CupCakes Introduced

Hostess® turns 100! The celebratory CupCake is introduced to commemorate our “Sweetennial.”

STORY
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Let Your Mostess Shine

comment, like, share, or just ogle at all the treats. we get it.

A jumbo appetite calls for a jumbo Donette®. 😘
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Looks like it’s almost snack time 😄
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🌀 you 🌀 want 🌀 a 🌀 Cinnamon Roll 🌀⁠
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#OOTD. ❤️ Head to our eStore at link in bio to shop this season's sweetest merch!
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That’s one way to make your dreams come true ✨
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Who else is rocking Twinkies all winter long? ✨

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Collect your favorite #HostessSnacks this week in @FunkoPopBlitz, an adorable match-3 puzzle game available on mobile!
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The peak of every day is opening a box of CupCakes ⛷

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Collect and play King Ding Dong™️, Twinkie the Kid® and more of your favorite #HostessSnacks right now in @FunkoPopBlitz!
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Regram: @funkopopblitz Collect King Ding Dong this week during the #FunkoPopBlitz @Hostess_Snacks Event! Available now (link in bio)
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Mix up your snacking routine, with new Mixed Berry Twinkies 💜💙❤️
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Your snack is served 👨‍🍳

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Ring in 2021 with new Caramel Ding Dongs! 🔔
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While everyone else is waiting for the NYE ball to drop, the real ones are waiting for these Champagne Twinkies to drop 🥂
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Heading into 2021 like…..
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Get you a snack that can keep you going on all of your new adventures 🎮
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Merry Christmas!🎄 May all of your holiday dreams come true! 🎅
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Leave the cookies for Santa. Treat yourself with Holiday CupCakes 😉
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Our holiday treats are here to make your spirits bright! 🌟⁠
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