Our Story

We’re an American original. A taste bud tantalizer. A silver screen sensation. Legendary golden child.  A creamy-filled center icon. A pop culture phenomenon. And a snack cake superstar. From the pantry to your social media feeds, Hostess Brands has a long, delicious history of making lives a little more joyful. Our treasured treats have been captivating legions of fans for over a century.  And we’re not stopping there. Here’s to the next 100 years. We’ve got pretty sweet journey in store for you.

1919: CupCake Introduced

The company first opened its business and gained a national audience from its base of operations in Kansas City, Missouri in 1919. The company, known as Continental Baking at the time, wanted to start a line of sweet treats in addition to their popular bread. In 1919 they launched the original Hostess® CupCake which had no squiggle icing or crème filling. Don’t worry, we fixed it!

1930: Twinkies® Introduced

Six years later, Continental Baking wanted to add a line of cakes to sell. This new line of sweet treats became known as Hostess®. And a brand was born.

The ubiquitous snack cake and American icon was thought up by James Alexander Dewar. They originally cost 2 for 5 cents!

1940: Donettes® Introduced

Hostess® Donettes® were launched at a time when Americans wanted inexpensive ways to treat themselves.

1950: SnoBalls® Introduced

Americans made SnoBalls® immensely popular after WWII flour and sugar rationing came to an end.

The Squiggle Introduced

While working in the experimental bakery, D.R. “Doc” Rice was given the task of further developing the existing CupCake. His improvements included filling the CupCakes with the same vanilla crème filling popularized by Twinkies® and adding the signature squiggle to the top in order to distinguish the Hostess® CupCake from other brands.

1960: Suzy Q’s® Introduced

Suzy Q’s® were named after the daughter of Continental Baking Company VP, Cliff Isaacson.

1967: Ding Dongs® Introduced

The name Ding Dongs® is derived from a Hostess television campaign featuring a ringing bell.

1970: HoHos® Introduced

These Swiss-filled chocolate cakes were originally hand-produced by a San Francisco bakery.

Zingers® Introduced

With a name like Zingers®, you might be surprised to know they’re actually pretty sweet. Enjoy Devil’s Food, Raspberry and Vanilla Iced flavors.

1984: Hostess® on the Big Screen

In 1984, Hostess® Brands was featured in the highly acclaimed movie Ghostbusters, where the character Egon Spengler uses Twinkies® to describe a speculated level of psychokinetic energy.

2009: Hostess® on the Big Screen

In the fan-favorite movie, Zombieland, characters happen upon a Hostess® truck filled with Twinkies®

2019: Birthday CupCakes Introduced

Hostess® turns 100! The celebratory CupCake is introduced to commemorate our “Sweetennial.”

STORY
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Let Your Mostess Shine

comment, like, share, or just ogle at all the treats. we get it.

Muffin makes us happier than Blueberry Muffins 😋 💙 #BlueberryMuffinDay
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Mmmmm. Exquisite. Exceptional. Gourmet *Italian Chef Finger Kiss*
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How would you pose with these picture-perfect Turquoise SnoBalls?? 📸

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603 3

Bingo!
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Our NEW! Triple Chocolate Brownie needs a NAME! Visit the link in bio to see the five finalists and VOTE for your favorite! The lucky winner gets $10,000! 💵 🍀 💰
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It’s APPLE TURNOVER DAY!!! Turn over a package of Apple Pies, rip that bad boy open and dig in to an Apple Pie that would make your granny jealous 🍎🍏 🥧
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#HostessSnacks #AppleTurnoverDay #ApplePie #Apples #Homemade #HomemadePie #Pie #Bake #Baking #Yum #TreatYourself #Want #Love
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There’s no better way to celebrate the Fourth with your fam than with some Red, White and Blue treats from Hostess! 💥 🇺🇸

#HostessSnacks #Donettes #Twinkies #DingDongs CupCakes #July4th #4thofJuly #Happy4th #America #USA #Fireworks #RedWhiteAndBlue #RWB #StayHome #StaySafe
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1854 30

4th of July state of mind 🎇 🎆
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It’s getting hot out there, folks! Remember to hydrate and refuel your sweet tank for the 4th of July with Star Spangled CupCakes 🤠
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595 10

Happy Social Media Day! Here’s to the best fans out there! We ❤️ connecting and sharing with all of you everyday. 💕 🙌🏻 #SnackVibes #MomentsOfJoy

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How do you show your love for your favorite snacks?
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Think you’ve got game? Let’s see your best Ding Dongs challenge!

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354 13

Coffee art never looked so delicious! ☕😋

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It’s all worth it when you taste one of these treats 😉

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You’ve gotta do what it takes to protect your Mini Muffins!
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624 12

We love pink but why isn’t Pink Day on a Wednesday? 💕 👛 🌸 🎀 🍬 🌷 🛍️ 💗

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🚨NEW FLAVOR ALERT!!🚨 Introducing Strawberry🍓 Cheesecake🍰 Donettes® 🤤
Did you call it?! Tag someone you love enough to share our NEW! Donettes® flavor with! 👇
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2007 93

For Father’s Day, give your old-man a taste of his own medicine and serve him up some Zingers®!

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1004 24

It’s officially summer! Time to cool things off with Iced Lemon CupCakes ☀️ 🍋
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NEW FLAVOR ALERT!!! Check back Monday morning, June 22nd, when we will reveal our NEW! Donettes® flavor! Until then, share your NEW FLAVOR GUESS with us below👇 and we’ll let you know if you’re close 😉
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